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Mailchimp vs. Emma: What's the Best Fit For You?

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Mailchimp vs. Emma: What's the Best Fit For You?: https://help.pm.leapevent.tech/a/1307546

You've got two options for email marketing that integrates with PatronManager: Emma and Mailchimp. But which one should you choose?

Both systems have similar PatronManager-compatible integrations built by a company called Beaufort 12, so you'll likely base your decision on the systems' interfaces, email template options, and pricing.

This article will help you learn more about the two options so you can make the best decision for your organization.

Brief synopsis of both integrations

Both Emma and Mailchimp integrate with PatronManager using robust connectors from Beaufort 12 (B12). While there are some minor differences, both integrations Let you do the following:

  • Use signup forms from your email marking system (e.g. a Mailchimp signup form or an Emma lightbox form). You can also use PatronManager's simple signup form if you prefer.
  • Automatically create new Contacts in PatronManager based on new signups in your email marketing system
  • Bring data in custom fields from your email marketing system to PatronManager
  • Build email lists with PatronManager Reports
  • Use any report with an email column to populate an email list
  • Update email lists automatically based on new data in PatronManager
  • Use additional PatronManager merge fields in your marketing emails (e.g. donation roll-up fields)
  • View Contact-level data from your email marketing system in PatronManager (e.g. mailing history and stats) without taking up extra storage
  • Use some aspects of email automation options in your marketing system based on changes in PatronManager

Pricing information

Each email marketing system has their own pricing structure.

The integration is a separate cost, payable to Beaufort 12.

Beaufort 12 offers PatronManager clients a discount of 50% off the first year! Look out for the discount code in our integration guides.

Learn more and get started

Emma

Mailchimp

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