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All About Analytics on the Public Ticketing Site: https://help.pm.leapevent.tech/a/1040182
Some people browse around your ticketing website for ten minutes, some for twenty. Some people put $150 worth of tickets in the cart, then come back and add more. Some people empty their cart and don't end up buying anything. But why?
That's where analytics and tracking comes in. Google Analytics is an extremely powerful tool that reports on demographic and behavioral data of website visitors. It comes with sophisticated reporting powers, and best of all, it's free!
And analytics doesn't end there. If you're buying ads from Facebook, you can use analytics to test the efficacy of those advertisements. How many people got to your ticketing page from those ads? How much did people spend that came from those ads? These are questions you can answer with analytics and tracking.
In this article, we'll walk through your options for analytics on the Public Ticketing Site. We'll also provide you with some links to other articles to help you get started.
Sounds great, what are my options?
The Public Ticketing Site supports Google Analytics 4, Google Tag Manager, and Facebook Analytics. Building specific integrations helps us make your ticketing site more secure, while improving the quality and consistency of the analytics data PatronManager provides. Read on to learn more about each one!
We may offer more analytics integrations in future, so if the current options don't meet your needs, suggest a Product Idea to let us know, and we'll take that into consideration for possible future development.
Google Analytics 4
PatronManager's plug-and-play Google Analytics 4 (GA4) integration provides an array of standard tracking and eCommerce data to your Google Analytics account. All you have to do is plug in your GA4 ID and watch the data populate automatically!
To learn more and get started, head over here.
Google Tag Manager
If your marketing team wants to collect different data from what is provided with GA4, then you'll need to use Google Tag Manager (GTM). In addition to the same default data provided with our plug-and-play GA4 integration, you can trigger analytics based on custom events. GTM also allows you to use custom HTML tags to gather even more customizable analytics by injecting HTML into the Public Ticketing Site.
If you want to use GTM to place custom HTML tags on your PTS, you'll first need to sign a liability waiver. That's because injecting HTML into your PTS can be risky: poorly formatted code can break your site, and a bad actor with access to your GTM account could inject malicious code.
You should also keep in mind that Google Tag Manager is somewhat complicated to use. Our support team won't be able to assist with GTM setup or troubleshooting, so if you're not comfortable with HTML, Javascript, or setting up tags to fire triggers, you should use our standard Google Analytics integration instead.
For information about connecting Google Tag Manager to your PatronManager account, click here.
Facebook Analytics
Integrating with a Facebook pixel allows you to use Facebook's proprietary analytics on your ticketing site. This can also include tracking your Facebook ad conversion rate, and can help you optimize your Facebook marketing strategy.
Click here to get started with Facebook Analytics.
When it comes to tracking page views, Facebook doesn't play as nicely as Google Analytics with websites like the PTS. Facebook pixels can only track purchases and visits to the ticketing site as a whole. For more robust tracking including individual page views, we recommend using Google Analytics 4 instead.