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Emma, Campaign Monitor, or Mailchimp: What's the Best Fit For You? https://help.pm.leapevent.tech/a/1307546
You've got options when it comes to email marketing solutions that integrate with PatronManager: Emma, Campaign Monitor, and Mailchimp are all equally compatible. So which one should you choose?
Each system has a similar integration (built by a separate company called Beaufort 12), so you'll likely base your decision on the systems' interfaces, email template options, and pricing. We encourage you to explore each email marketing system to determine whether it meets your needs. In this article, we'll focus on the integrations between the each system and PatronManager. We'll also help you find pricing information to inform your choice.
Read on to learn more and make the best decision for your organization. We'll cover:
- What's possible with any of the three integrations
- What differs between the three integrations
- Where to find pricing info
- How to find more info and get started
What's possible with all three integrations?
Emma, Campaign Monitor, and Mailchimp each integrate with PatronManager using robust connectors built by Beaufort 12 (B12). Each integration lets you do the following:
- Use signup forms from your email marking system (e.g. a Mailchimp signup form or an Emma lightbox form). You can also use PatronManager's simple signup form if you prefer.
- Automatically create new Contacts in PatronManager based on new signups in your email marketing system
- Sync data from your email marketing system into PatronManager (including custom fields)
- Build email lists with PatronManager Reports
- Use any report with an email column to populate an email list
- Update email lists automatically based on new data in PatronManager
- Use additional PatronManager merge fields in your marketing emails (e.g. donation roll-up fields)
- View email activity on the Contact in PatronManager (e.g. mailing history and stats) without taking up extra storage
- Use some aspects of email automation options in your marketing system based on changes in PatronManager
What differs between the three integrations?
The Emma and Mailchimp integrations are very similar - some small differences in design and layout (the Mailchimp integration is the newest), but functionally almost the same.
The Campaign Monitor integration is a bit more robust. In addition to the things outlined above that all the integrations can do, it has some bells and whistles:
- It can update Campaigns (e.g. Fundraising Campaigns) with email stats if you link a Campaign Monitor email to the PatronManager Campaign.
- It handles syncing new Contacts from Campaign Monitor to PatronManager by individual Subscriber List, allowing you to fine-tune the syncing behavior and set default field values by list.
Campaign Monitor offers two pricing tiers for their integration; "Premium" and "Enterprise."
"Enterprise" features have not been tested with PatronManager. If you are interested in these advanced (and higher-priced) options, you are responsible for testing carefully in a sandbox to ensure that the feature you'd like to use works as you expect. PatronManager is unable to provide support for third-party apps.
Please note that Campaign Monitor Transactional Emails are NOT compatible with PatronManager ticketing.
Pricing information
Each email marketing system has their own pricing structure.
- See Emma pricing
- See Campaign Monitor pricing (functionality in the "Enterprise" tier may not be compatible with PatronManager; see above)
- See Mailchimp pricing
The integration is a separate cost, payable to Beaufort 12.
Beaufort 12 offers PatronManager clients a discount of 50% off the first year! Look out for the discount code in our integration guides.
Learn more and get started
Emma
- Explore Emma
- Request a live demo with Emma
- Read All About Using Emma in PatronManager
- Explore the B12 integration (but be sure to follow our setup guide)
- Click here to get started; you'll need to set up an Emma account and then connect your Emma account with your PatronManager account via the B12 integration
Campaign Monitor
- Explore Campaign Monitor
- Explore the B12 Integration (but be sure to follow our setup guide)
- Click here to get started; you'll need to set up a Campaign Monitor account and then connect your Campaign Monitor account with your PatronManager account via the B12 integration
Mailchimp
- Explore Mailchimp
- Explore the B12 integration (but be sure to follow our setup guide)
- Click here to get started; you'll need to set up a Mailchimp account and then connect your Mailchimp account with your PatronManager account via the B12 integration