Nothing is more frustrating than finding out your emails aren't getting to the inboxes they're supposed to go to, whether those emails are order confirmation emails or marketing emails.  Recipients of your emails may have received something like this:

"This sender failed our fraud detection checks and may not be who they appear to be. Learn about spoofing."

If this sounds familiar, or if your patrons have mentioned they're not receiving your emails, you may need to update your SPF and DKIM records.  These records both serve as a way for major email servers (Google, Yahoo, etc.) to authenticate your email, which helps them protect their users.

Below, we'll point you towards some precautions you can take to ensure your emails have the best chance of reaching your donors and ticket buyers.