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How to Use Google Analytics on the Public Ticketing Site: https://help.pm.leapevent.tech/a/1624348
Do you want to use Google Analytics on your Public Ticketing Site? You can! PatronManager provides a plug-and-play integration with Google Analytics 4 (GA4), so all you have to do is plug in your GA4-ID into PatronManager, and PatronManager will send standard tracking and eCommerce data to your Google Analytics account. In this article, we'll cover how to connect your Google Analytics account to PatronManager and what information PatronManager will be sending over.
(For an overview of all your analytics tracking options, check out All About Analytics on the Public Ticketing Site.)
Connect Google Analytics to PatronManager
There's just one step for you to do in PatronManager to connect it to your Google Analytics account, and you'll be all set!
1. Head over to PatronTicket Settings
You can get there from the PatronTicket Hub:
2. Click the "Site Analytics" link in the "Public Site Settings" section
3. Click the "New Site Analytics" button
4. Fill in the settings as indicated below
- Name it "Google Analytics 4"
- In the Provider dropdown, choose "Google Analytics (G-ID)"
- In the Tracking ID field, paste your Google Analytics 4 ID (GA4-ID). It starts with "G-"
- For Status, you can choose between several options. Here's what each option means:
- Both: this option will enable tracking on both the draft version and the live version of the Public Ticketing Site.
- Disabled: your analytics will not work if you choose this option, but you could use it later if you wanted to "turn off" previously-connected analytics without deleting them from PatronManager entirely.
- Draft: this option will enable tracking on ONLY the Draft version of the Public Ticketing Site.
- Published: this option will enable tracking on only the published (live) version of the Public Ticketing Site.
- Save!
That's it -- you're up and running! Now you can sit back and watch the tracking data roll in.
Hang on, my Google Analytics ID starts with "UA-"!
Google is retiring Universal Analytics (UA) in 2023, and replacing it with their new and improved Google Analytics 4. Our integration is built only for Google’s up-to-date tool, so you won’t be able to use an UA-ID (the one beginning with "UA-"), as our integration only accepts a GA4-ID (beginning with "G-"). Once you make the switch to GA4, you can take advantage of our plug-and-play integration!
What tracking data does PatronManager send over?
PatronManager sends the following information to your GA4 account:
- Page Views: triggered each time a user views a page on the site
- Purchase: a purchase was completed
- Add to Cart: an item was added to the cart for purchase
- Remove from Cart: an item was removed from the cart
- View Item: a user viewed an Event Instance page
PatronManager sends the data below to Google Analytics. Each system has its own terminology, so you can see the Google term on the right and the corresponding PatronManager term on the left.
Order details
| PatronManager | |
|---|---|
| Transaction ID | Order Number |
| Value | Order Total |
| Tax | Sales Tax (if your organization uses this feature) |
| Shipping | Delivery Fee |
Item details
| PatronManager | |
|---|---|
| Item Name | Ticketable Event Name & Event Instance Name |
| Item ID | Event Instance ID |
| Item Category | Ticketable Event Type (Ticket / Subscription / Membership) |
| Item Variant | Allocation & Price Level |
| Coupon | Discount Code Name |
| Discount | Amount discounted |
| Quantity | Quantity |
| Price | Item Total |
If you want to see more information about your website visitors' behavior, suggest a Product Idea to let us know!