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PM Admin Cert Module 09: Marketing: https://help.pm.leapevent.tech/a/1464205
In this module, we'll focus on:
- Signup Forms
 - Email Marketing Options
 - Mailchimp basics
 - Emma basics and how to get help
 - Hard mail / snail mail marketing
 - CRM Snapshots
 - Reporting on show performance
 
Help Tab articles for this module:
- All About Email Signup Forms
 - How to Use the PatronManager Signup Form
 - How to Add New Fields to Your Internal Qualification Form
 - Emma, Campaign Monitor, or Mailchimp: What's the Best Fit For You?
 - How to Opt In a Patron Who Has Previously Opted Out of Your Email Lists
 - MailChimp's Built-In Salesforce Integration and Why You Should Never Activate It
 - Installing and Configuring Mailchimp in PatronManager
 - All About Using Emma in PatronManager
 - Installing and Configuring Campaign Monitor for PatronManager
 - How to Track and Use Email/Mail List Preferences
 - How to Create Batch Mail Merge Documents from PatronManager
 - All About Direct Mailing, Email, and Phone Lists
 - All About CRM Snapshots
 - How to Use the Performance Report
 - How to Use the Event Summary Report