Want to get smarter about who’s buying—and who’s not? Reporting is more than pulling numbers; it’s about asking the right questions of your data to uncover trends and untapped opportunities.

In this session, we cover the basics of building marketing reports that reveal actionable insights about your audience. Think of it as detective work: we’ll help you track down the patterns that matter so you can market more effectively.

If you’ve ever wondered “Who are our most dedicated attendees?” or “How can I reach more people like them?”, this is your chance to dig in.

Recorded August 2025.