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Moves Management Part 1: Identify Prospects: https://help.pm.leapevent.tech/a/1693029
So you want to track Moves Management in PatronManager. Where should we start? With identifying prospective donors who we'd like to pursue for gifts!
Since every organization's criteria is different, in this article we'll focus on general ways you can find your prospects and track them in PatronManager.
We'll go over:
- Some tools to use for prospecting
- Ways to track prospects in PatronManager
Let's get started!
Before using these tools, make sure you've talked with your team and built your strategy about who you'd like to set as your prospects. We cover this in detail in the Strategy section of our article on Getting Started With Moves Management.
Prospecting Tools
There are some different tools that you can use to identify your prospects for Moves Management. We'll go over some of them here!
Reporting
We recommend running reports to identify your prospects for Moves Management. This allows you to get real-time lists of your Contacts in PatronManager, and also lets you set criteria for your target prospects as your report filters.
As a bonus, since you can report on custom fields, with reporting you can use custom fields to help identify and track your prospects!
For more about reporting, make sure to check out our Basic Reporting Customizations and Advanced Reporting Customizations.
CRM Snapshots
To help pull your prospect list, you can use CRM Snapshots too! This is particularly useful if you want to set criteria like:
- People who gave a certain amount between two time periods
- People who gave and also purchased tickets
- People who gave in previous years, but haven't recently
- People who subscribed for multiple years (which you can then filter further by donation fields on the Account)
WealthEngine
WealthEngine (WE) is an app that integrates with PatronManager to gather wealth screening data for prospects, based on criteria you set.
This pulls a lot of research and information on donor prospects directly into PatronManager for you!
Tracking your prospects
Once you've identified your best prospects, it's helpful to mark those records to help you keep track of your efforts.
Custom fields
Some clients create a custom field (or fields) on the Account or Contact Object to track their prospects. This can be particularly useful for hand-picked prospects, like folks recommended by your board members, who might not appear in reports based on other criteria.
For example, you could have a picklist field for "Prospect Status", with options like "Identifying", "Cultivating", and "Stewarding." You could also have a separate text field for "Prospect Research Notes" (which you could then pull into a report that you filter by Prospect Status).
Account or Contact?
It's really up to you, but consider where you're most likely to identify and track early prospecting. If you track prospects at the Account level you can easily pull that data into a Contact-based report when needed, but it won't be tied to just one Contact in a household.
If you track prospects at the Contact level, it can be tricky to get at the data in an Account-based report, but it will also be more specific to an individual human vs a household.
Specific information that you would like to filter or group by in reports, such as giving capacity, should have its own field, rather than being included in a broad text field like "Prospect Research Notes".
Campaigns
When you implement your Moves Management plan, you can use Campaigns to track the efficacy of your work, and even different phases or outreach done as part of your Moves Management plan.
For example, you could have a separate Campaign for each of your prospect groups (lapsed donors, ticket buyers who haven't donated, etc.), and then tie resulting Donations to a given donor's Campaign to get a quick overview of your ROI for each group. Wrap those Campaigns into a Hierarchy to see your total impact roll up to the top!
For more on Campaigns, check out our Campaigns article.
We're on our way! In the next article in our Moves Management series, we'll take a closer look at how to cultivate relationships with the prospects you've identified.