PatronManager Help

How to Create Classic Email Templates

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How to Create Classic Email Templates: https://help.pm.leapevent.tech/a/829718

Do you want to create an email template to use for automation, like an email alert? Or do you just need a simple email template to save you some time?

Then Classic Email Templates are here for you!

In this article, we'll cover:

At the end, we'll cover some Frequently Asked Questions (FAQs).

Let's get going!

When should I use a Classic Email Template?

Classic Email Templates are the basis for all of your confirmation emails, like Order Confirmations, Donation Thank Yous, etc. Classic Email Templates are also the only kind of email templates available to use for automation, like email alerts.

In general, if you're looking to quickly set up an email template, or if you plan to use your email template for automation, use a Classic Email Template.

Looking to edit a Confirmation Email Template or create a custom Order Confirmation Template? We have resources on editing Confirmation Email Templates here and steps to set up custom Order Confirmations here.

I've heard about Lightning Email Templates; should I use them?

Lightning Email Templates are great options if you want to create a template to manually send one-off emails from a record.

While they won't work with automation, if you're planning to manually send an email, you can use Lightning Email Templates to your advantage!

How do I create a Classic Email Template?

Classic Email Templates can be created from Setup. We'll show you exactly how to create a template from scratch.

Some types of Classic Email Templates make use of HTML to format your email with bold or italicized text, or with adding hyperlinks. For questions about HTML, we recommend this resource from W3 Schools.

Show me how!

1. Go to Setup using the gear icon

Go to Setup with the gear icon

2. Use the Quick Find to find and select "Classic Email Templates"

Find and select Classic Email Templates

3. Click "New Template"

Click New Template

4. Select your template type, then click "Next

Select Template Type, then click Next

There are four options to choose from:

  1. Text: A plain text email; recommended for basic emails, like email alerts or emails used with automation that don't need text formatting
  2. HTML (using Letterhead): An email with HTML formatting that makes use of Letterhead that you can set up; only recommended if you absolutely need the Letterhead
  3. Custom (without using Classic Letterhead): An email with HTML formatting that does not use a Letterhead; recommended if you need text formatting in your email
  4. Visualforce: An email template with coding, like Order Confirmation Emails; only recommended for creating custom Order Confirmations with these steps

5. Fill in the details

Fill in Template details
  1. Folder: Choose a folder for your email template to live in. While you can create new folders for your account, if you wish, the default folder options are:
    • Unfiled Public Classic Email Templates: Houses general email templates; recommended if you're creating email templates to use for automation
    • My Personal Email Templates: Holds private email templates made by your user; we don't recommend storing email templates in this folder
    • PatronDonate Email Templates: Houses templates used for Donations, like thank you and acknowledgment emails
    • PatronQuery Email Templates: Holds the email templates used to alert you when a CRM Snapshot has run; we don't recommend storing email templates in this folder
    • PatronTicket Email Templates: Houses templates used for Ticket Orders, Subscription Orders, and Membership Orders, like Order Confirmations and Exchange Confirmations
    • Welcome Templates: Houses templates used for PatronManager Signup Form signups, like signup confirmations or acknowledgments
  2. Available For Use: Check
  3. Email Template Name: Give your template a clear name
  4. Template Unique Name: This will auto-fill based on the Email Template Name
  5. Description: Give your template a clear description for your internal users
  6. Subject: Give your template a subject line; this will be what recipients see when they receive the email
  7. Next

6. Create your template

Create template

Here, you'll create your template! If you selected HTML or Custom as your template type, you'll also add any HTML text formatting here while creating your template.

Optionally, add merge fields

Merge fields can automatically add certain information into your template. For example, if you're creating a template as a thank you to send from donations, you can auto-populate the donor's name or donation amount into the template.

Merge fields can only be taken from objects related to the record you'll be sending the email from! For example, you can merge a donor's name into a template you'll send from donations because the Donor field is directly related to the Donation.

But you won't be able to merge fields from the donor's Account, because those fields live on a different object: the Account and not the Donation.

Show me how to merge!
6.1. Use the dropdown to Select Field Type
Select Field Type

Use this to select the object where your field lives, like Contacts, Accounts, Donations, or Ticket Orders.

6.2. Use the dropdown to Select Field
Select Field

Use this to pick the field you want to merge. In this case, we'll merge the First Name field.

6.3. Copy the text that appears in the "Copy Merge Field Value"
Copy the Copy Merge Field Value
6.4. Paste the Merge Field Value where you want to insert the merge field
Paste the Copy Merge Field Value in the body

7. When you're done, click "Next"

Click Next

8. If you selected HTML or Custom as the template type, create a Text-Only version

Create Text-Only Email Content

If you selected HTML or Custom as your template type in step 4, you'll be prompted to create a Text-Only version of your email. This will be used if the recipient cannot see the HTML version of your email for any reason.

We recommend using the "Copy text from HTML version" button, then making any necessary adjustments.

9. Click "Save"

Click Save

How to use a Classic Email Template

Now that you've made your Classic Email Template, it's time to put it to use! To use any Classic Email Template, you'll first need to navigate to the record you want to send the email from, like a Contact, Donation, etc.

Let's do it!

1. From the record, click the Email icon in the Activity section

Click email icon in Activity section

2. Select a From address (optional)

Select From address

If you have more than one Organization-Wide Email Address set up, you can select which one you want to use to send this email via the dropdown menu.

3. Click the template icon

Click Insert, create, or update template

4. Select a template

If you've used your template recently, you'll see it in the "Recently Used Templates" list.

Select a recent template or Insert a template...

If not, select "Insert a template..." to search for your Classic Email Template, then select it from the list.

Search for and select your Classic Email Template

5. Click "Send"

Click Send

Frequently Asked Questions (FAQs)

Is there a limit to the number of Classic Email Templates we can have?

Salesforce has a limit of 500 email templates. If you're getting close to having 500 email templates in your account, consider whether there are old email templates that are no longer in use and could be deleted, or whether there are any templates you could repurpose.

Alternatively, you could see if any of your templates can be used for multiple purposes by customizing the message with merge fields.

Can I add images to Classic Email Templates?

You sure can, and we've got instructions on how to do this here.

Are Classic Email Templates used for pre- and post-show emails?

Pre- and post-show emails can be used to automatically send emails to your ticket holders via our Automated Communications feature!

Automated Communications does not use Classic Email Templates.

Are Classic Email Templates still available in Lightning?

Yes! Classic Email Templates are still available for use, and are even recommended, if you're in Lightning.

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