Use this link to share with your colleagues:
What to Do When a Value isn't Showing up in a Picklist (Dropdown Menu): https://help.pm.leapevent.tech/a/829709
Sometimes, you may find that an item that you added to a picklist isn't showing up when you expect it to. There are two main reasons why this might happen: because it's been retired when it shouldn't have, or because it hasn't been added to any record types. In either case, the solution is the same.
2. Go to the Object Manager tab, search for the Object where the picklist you want to edit lives, and click on the Object link
In this case, we'll find the Contact!
3. Click on the Record Types tab in the left panel, and choose one of the Record Types
A quick note: you'll need to do this for every Record Type in which you want the value to appear. That means you can skip any where this value could not possibly apply. You should also skip the "To Be Qualified" Record Type if that's an option - you'll never have to edit this.
4. In the "Picklists Available for Editing" section, click "Edit" next to the picklist you'd like to modify
5. You should see the value you want to add in the "Available Values" list. Highlight this value to select it, then use the "Add" arrow to move it to the"Selected Values" list.
6. Click "Save"
8. Repeat this process for every Record Type you want to add the value to
Remember: don't add it to the "To Be Qualified" Record Type.