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Maintaining Your Public Ticketing Site (PTS): Home: https://help.pm.leapevent.tech/a/1211256
Your Public Ticketing Site (PTS) is one of the main ways your patrons interact with your organization. It's best practice to audit it annually and ensure your language, information, and images/video are all up to date. We recommend you:
- Utilize new PTS features (e.g. cart timer, event category filters, and more)
- Refresh your theme
- If you rebranded with a new logo/colors, update your site's theme
- Make sure your header links go where you want them to
- Review the images/video/audio and copy on your landing pages
- Review your order confirmation page
- Review your order confirmation email
- Review your footer information
- Make sure the ask on your donation landing page is up to date
- Add/edit custom cart text
- Set a calendar reminder to do this again next season
We've prepared a checklist so you can track your progress easily - print this out and keep it next to you while you audit your site!
1. Utilize new PTS features
We're always adding new features to the PTS; make sure you've checked them all out!
To do: review these PTS features and utilize any that make sense for your organization:
- Cart timer: display a cart timer from 15 to 60 minutes and drive more completed carts
- Event categories: allows patrons to quickly filter for the shows they want to see, plus create pre-filtered links to use in marketing emails
- Member/passcode access: allow patrons to access special seats via a password
- Custom fields: request custom information when your patrons are checking out
- Skip venue section selection: for venues with only one section,
- STS gift card redemption: allow patrons to use their gift cards for online purchases (if you use STS Gift Cards)
Keep up with new features as they come out via our release notes. If you're not getting our release note email updates, submit a support request via the Community and ask to start getting them!
2. Refresh your theme
To take advantage of all the improvements we've made to the PTS since you last worked on it, you'll need to refresh your site's theme. This will only take a minute, but is crucial to make sure your site has received bug fixes, improvements, and more.
To do: complete the steps in our Republish Your Site's Theme article
3. If you rebranded, update your site's logo/theme
Your site's theme controls the look and feel of your public ticketing site. Your brand colors, logo, and font are all used, if you've rebranded, this is the time to update your theme and align it with your org's new look.
To do: take a look at your PTS and see if the colors/font/logo are in line with your branding. If they're not, head to our Theme Builder article and make updates where necessary.
4. Make sure your header links go where you want them to
These header links are customizable - they can:
- Go to the corresponding landing page on your PTS
- Go to another website (such as a page on your organization's website)
- Be removed altogether
If you've started (or stopped) selling Subscriptions/Memberships, you'll probably need to adjust how these links work.
To do: go to your PTS and click each of these links to make sure they go to the desired page. If not, head to our PTS Header Links article and make changes as needed.
5. Review the images/video/audio and copy on your landing pages
The images for each of your events do wonders to draw your patrons' interest, and the sidebar of each landing page acts as welcome to new visitors.
To do: go to each of your PTS landing pages (Events, Subscriptions, and Memberships) to make sure:
- Your event images look right (both on the landing page and the detail page)
- The copy for each event is correct
- The copy/information in your sidebars is up to date
- The image/video/audio in your sidebars is what you want it to be
If you find you need make updates, head to our PTS Landing Page Content article.
6. Review your order confirmation page
Every time your patrons complete a purchase on your PTS, they'll land on the order confirmation page. This is the perfect place to thank them for their purchase and nudge them to share their passion with friends on social media channels.
To do: complete an order on your PTS (refund it afterwards!) and make sure your confirmation page is up to date, including:
- Desired image/video/audio
- Correct language/copy
- Desired social sharing options
If not, head to our Order Confirmation Page article and make updates as necessary.
7. Review your order confirmation email
Your order confirmation templates are used every time a patron purchases a ticket on your PTS. They go out automatically, so they're easy to forget about. Make sure they're still looking up to snuff.
To do: read over your standard and/or custom order confirmation templates and make sure they're up to date, including:
- Header logo
- Your organization's DBA name
- Phone numbers/physical address information
- Season year call-outs
- Specific personnel call-outs
- Venue call-outs
Check out our How to Edit Confirmation Templates for more information on editing these templates.
8. Review your footer information
Your public ticketing site's footer gives your patrons important information throughout their entire order process, such as your physical address, review policy, and privacy policy.
To do: head to the bottom of your PTS and make sure:
- Your DBA name, physical address, and phone number are correct
- Your refund policy is correct
- Your linked Terms and Conditions are up to date
- Your privacy policy is up to date
If you need to make updates, check out our PTS Footer article.
9. Make sure the ask on your donation landing page is up to date
Many of our clients have reported large upticks in donations since implementing the donation landing page on the new PTS; make sure you're using it to its best potential.
To do: run through an order on your PTS until you get to the donation landing page, then make sure:
- The image/video/audio is as desired
- Your donation call to action header is correct
- Any phone numbers are accurate
- Your copy is as desired
- The ask (percentage or flat) is what you want
If not, check out our PTS Suggested Donations article and update as necessary.
10. Add/edit custom cart text
Custom Cart Text is a customizable field for each Event Instance. Custom Cart Text appears during checkout if one or more tickets for an Event Instance with Custom Cart Text are in cart. Now's a good time to start using Custom Cart Text if you haven't been, or to check on and update your current text.
To do: review our Custom Cart Text article.
11. Set a calendar reminder to do this again next season
It's our recommended best practice to perform the steps above once per season. We make regular improvements to the PTS, and we don't want you to miss anything!
To do: add an event to your calendar for next year!
