Use this link to share with your colleagues:
Best Practices for Designing Point of Sale Tickets: https://help.pm.leapevent.tech/a/1895228
With the Ticket Design Tool, you can customize your Point of Sale tickets to fit your organization. This puts the power of creating your tickets into your hands!
But with great power comes a lot of options that can be overwhelming. With all of the options, how do you create tickets that look good and are clear for you and your patrons?
In this article, we'll go over some best practice recommendations to make sure that your tickets look the best they can be!
Mind your margins
With the Ticket Design Tool, you can move elements all around the ticket canvas! We recommend keeping content at least 1/16", or one increment, away from the edge to ensure that everything prints on the ticket.
The exception is QR codes, which can be placed right up to the edge thanks to their built-in padding.
Make sure to do a test print early to see your true margin with your Boca printer and ticket stock, which may vary.
Keep font size in mind
For all patron or visitor information, make sure to use a font size that's 12 point font or bigger to ensure readability.
The exception is the stub, where text may need to be smaller to fit. Since the stub is generally information being referenced a second time, smaller font here is generally all right.
Choose focal points
To avoid everything on the ticket looking the same and getting lost, make the most important pieces of information for patrons and visitors easily visible.
We recommend listing the most important information that patrons need to see, in order, and following that hierarchy.
For example, for this example, here's what the organization found the most important, in descending order of importance:
- Ticketable Event Name
- Event Instance Name
- Venue Name and Venue Address
- Seating Assignments
While this is our example, every organization's priorities will be different!
To express hierarchy, you can use font size or styling. Font size is the most powerful tool to express importance, and bold text is the second most powerful.
We recommend using large font sizes for information higher in the hierarchy, and bolding for lesser information.
Use consistent labels
If you choose to label fields, such as "Row," "Seat," or "Section," make sure these labels are consistent. This makes it more intuitive which text is a label and which is the actual information.
Common convention is to emphasize the label. This helps patrons and visitors locate the information they're looking for.
Maintain consistent alignment within columns
Consistent alignment of text within columns makes for a more professional, cleaner, and calmer looking ticket.
